Exhibitor Webinars

Exhibitor Webinars

Webinar Schedule

(30-45 minute presentations for each)

In partnership with official show vendors, we’re proud to offer complimentary Exhibitor Webinars that will guide you through the planning process for PACK EXPO International and Healthcare Packaging EXPO 2020.  These webinars will help you save time and money as you plan and promote your exhibit and prepare you to fill your sales funnel with qualified leads. Remember, knowledge (when applied) is power!

July 13, 2020 - 2:00 PM EDT

shoppable content webinar

How Shoppable Does Your Content Make You?

Presented by Sarah Loeffler, Director, Media Innovation & Marketing Insights-PMMI Media Group

It’s easy to get into a rut of churning out one product spec sheet and brochure after another. When’s the last time you stopped to really think what’s resonating with active buyers? In this webinar, you’ll learn:

  • The fundamentals to keep in your content arsenal
  • Establish no- and low-cost ideas to get more out of your content and visuals
  •  Top tips for pairing your content pieces with the right distribution strategies to maximize effectiveness.
AVAILABLE NOW (original air date: June 30, 2020)

Lead Generation

7 Ways to Fuel Your Website Leads

Presented by Sarah Loeffler, Director, Media Innovation & Marketing Insights-PMMI Media Group

Don’t rely on prospects to find your website. Learn 7 methods to increase and grow your website leads.

  • Highest lead-driving content—and how to produce it quickly without breaking the bank
  • Tips and lessons learned for getting––and keeping––the right eyes on your website
  • A new (and free!) technology to gather intelligence about those visiting your site
  • And much, much more!
AVAILABLE NOW (original air date June 9, 2020)

Email Scams

Don’t Fall for List Scams Targeting Marketers

Presented by Elizabeth Kachoris, Senior Director, Digital & Data-PMMI Media Group

During show season, your inbox can become flooded with offers to send you lead lists. But buyer beware!  Do you know which offers to act upon and which to steer clear? In this webinar you’ll :

  • Learn strategies for discerning a high-quality audience with which to market your products
  • Recognize and avoid list scamming companies to avoid marketing spend on illegitimate or underperforming lists
  • And more!

Other PACK EXPO Shows

Chicago, IL USA

Mexico City, MX

Las Vegas, NV USA

Las Vegas, NV USA

Philadelphia, PA USA

Guadalajara, MX