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PACK EXPO International Is the Main Event for Cosmetics & Personal Care Product Packaging

My Industry / Cosmetics & Personal Care

PACK EXPO International Is the Main Event for Cosmetics & Personal Care Product Packaging

cosmetic and personal careWhen it comes to cosmetics and personal care products, packaging can be a valuable differentiator. At PACK EXPO International, you’ll find packaging solutions that are compatible with your products’ unique formulations—liquids, creams, gels, sticks, powders and more. That’s why top companies such as Colgate-Palmolive, Estée Lauder and Procter & Gamble regularly send attendees to the show. 

Cosmetics/personal care industry professionals will want to: 

  • Visit the Containers & Materials Pavilion to see and handle new bottles, jars, lids, films, seals and more.
  • Talk with suppliers about solutions that enhance the customer experience, increase functionality, prevent contamination and add shelf impact.
  • Explore digital printing solutions that deliver high-end looks and make customization and small runs more feasible—in the PACKage Printing Pavilion.
  • Consider potential crossover solutions from pharma industry suppliers at co-located Healthcare Packaging EXPO.



Sleek deodorant redesign

One of the world’s most popular deodorants remodeled its female range in a tall, sleek, and shaped aluminum aerosol can.



Package aids razor refresh

Cohesive look and consistent architecture allow package to highlight the product’s functional and emotional benefits.



Recycled packaging comes to cosmetics

A U.K. cosmetics company introduces a recyclable, biodegradable, and reusable hinged clamshell made of recycled coffee cup fiber that lets U.K. customers ‘pick and mix’ their favorite bath oils.



Eco-friendly cosmetic bottles

New PET bottles are 100 percent recyclable and are compatible with the majority of cosmetics components.



Hair-care products relaunch with minimalistic, modern design

New designs of Goldwell’s Dualsenses and StyleSign packaging are punctuated by minimalistic inspirations and showcases modernity and high performance.



Graphics for hair-coloring system put focus on color

Packaging use a minimalist style with images of hair swatches highlighted with gold-foil finishes to highlight the brand’s single focus on color.