MY INDUSTRY / BRANDING & DESIGN
PACK EXPO International Is the Main Event for Branding and Package Design
PACK EXPO International is your one-stop shop for package design inspiration. Don’t miss:
Discover digital printing technologies that make customization, specialized labels, on-demand printing and high-end effects economically viable.
Explore solutions to increase shelf impact, functionality, sustainability, cost-efficiency and more.
Talk to suppliers about reusable assets that can help you achieve a level of sustainability worthy of a great brand backstory.
BRANDING/DESIGN INDUSTRY NEWS
Nutrition packaging captures essence
New branding and packaging draw a link between the potency of all-natural sports nutrition products, the joy of the outdoors and the overwhelming power of the natural world.
Package aids razor refresh
Cohesive look and consistent architecture allow package to highlight the product’s functional and emotional benefits.
Artwork brings aloha spirit to baked goods
Hawaiian baker expands its product line, at the same time updating its brand identity with bold new graphics.