why exhibit

Why Exhibit?

Put Your Products in the Spotlight

Because PACK EXPO International and Healthcare Packaging EXPO 2020 are North America’s biggest packaging events, exhibiting is essential to a strong marketing strategy. You’ll accomplish several critical goals in less time and at a much lower cost than making sales calls.

According to studies by the Center for Exhibition Research (CEIR), it’s 83% less expensive to meet a prospect face-to-face at a trade show than in the field.

Top 6 Reasons to Exhibit

  1. Gain Priceless Exposure: Reach attendees from 40+ vertical industries seeking to improve their operations. 240,375 exhibitors were added to personal agendas in 2018.
  2. Get Great Leads: 2/3 of attendees are in management or engineering and are on the hunt for solutions.
  3. Be Seen as a Leader: Because PACK EXPO is the industry’s defining event, your presence is vital to your reputation.   
  4. Build Relationships: Now more than ever, it is important to reconnect with your customers and develop key relationships.
  5. The Industry Needs You: Manufacturing is essential to the global supply chain and your customers are looking for ways to address changing consumer needs.
  6. Save Time & Money: Because you’ll connect with all kinds of prospects in one place, you’ll minimize your cost per lead.

why exhibit69% of end users still rely on an in-person demo at a trade show to influence their decision.

Despite more online channel options, trade show importance remains strong. Exhibitors will need a multi-channel approach that includes not only strong web presence, but also in-person communication at events, to maximize opportunities.

Source: Machinery End User Buying Process and Perspectives Report, PMMI Media Group Fall 2019

Learn more about why you should exhibit at PACK EXPO International and Healthcare Packaging EXPO 2020.  Download the prospectus today!





“We had tremendous booth traffic and gathered not only a high quantity of leads, but more importantly, high-quality leads.”

Ashley Levesque, Marketing Manager, Soft Robotics Inc.

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